Observations

Crocs Spec Logo Redesign

Very Good

The design does a great job synthesizing the product and brand into a single symbol. The goofy shoe and animal figure are hard to miss in this execution. Up close, the logo is more animal-like while at a distance the shoe is more prominent — a playful take on the customer's perception.

November 7, 2017

Author

Published

Steve Berry

Location

The Internet

What’s going on here?

Design happens everywhere. We look at it and give you our critique.

By thinking critically about the design that exists around us -- evaluating what works, what doesn’t and why -- we can apply new perspectives and rigor to our work designing applications and systems and communicate more effectively th    rough design.

Our observations range from big corporate rebrands to local business street fliers. With each, we’ve taken the time to break down the designs and offer our point of view via a ranking system modeled after the Robert Parker wine rating system.

The Ranking System

Unsatisfactory: Does not achieve design or communication goals.
Satisfactory: Just enough, sufficient, fine or “sure.”
Good: It’s good.
Very Good: Better than most but not exceptional.
Exceptional: Unusually good, rare, outstanding.

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