The design does a great job synthesizing the product and brand into a single symbol. The goofy shoe and animal figure are hard to miss in this execution. Up close, the logo is more animal-like while at a distance the shoe is more prominent — a playful take on the customer's perception.
November 7, 2017
By thinking critically about the design that exists around us -- evaluating what works, what doesn’t and why -- we can apply new perspectives and rigor to our work designing applications and systems and communicate more effectively th rough design.
Our observations range from big corporate rebrands to local business street fliers. With each, we’ve taken the time to break down the designs and offer our point of view via a ranking system modeled after the Robert Parker wine rating system.
Unsatisfactory: Does not achieve design or communication goals.
Satisfactory: Just enough, sufficient, fine or “sure.”
Good: It’s good.
Very Good: Better than most but not exceptional.
Exceptional: Unusually good, rare, outstanding.
We love looking at new things, so if you want us to evaluate something you have seen or made, feel free to get in touch at firstname.lastname@example.org, and be sure to sign up for the quarterly Thought Merchants email to get new observations delivered right to you.