Observations

Happy Little Brackets Logo

Good

A friendly pareidolia is created with only a few common typographic elements. The logo easily scales small and large while maintaining its unique but distinctive visual appearance. My only wish is they would remove the square on the left to create a more symmetrical symbol.

February 4, 2019

Author

Published

Steve Berry

Location

The Internet

What’s going on here?

Design happens everywhere. We look at it and give you our critique.

By thinking critically about the design that exists around us -- evaluating what works, what doesn’t and why -- we can apply new perspectives and rigor to our work designing applications and systems and communicate more effectively th    rough design.

Our observations range from big corporate rebrands to local business street fliers. With each, we’ve taken the time to break down the designs and offer our point of view via a ranking system modeled after the Robert Parker wine rating system.

The Ranking System

Unsatisfactory: Does not achieve design or communication goals.
Satisfactory: Just enough, sufficient, fine or “sure.”
Good: It’s good.
Very Good: Better than most but not exceptional.
Exceptional: Unusually good, rare, outstanding.

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