First, I hope someone finds Soybean. Setting aside the lost dog, this is a fantastic example of American public domain graphic design. Cute dog photo. A clear call to action. The dog's name is Soybean!
This poster was found in Venice Beach a few blocks off the beach on a telephone pole. I am a big fan of the black fill at the top and bottom of the poster to create easy to read contrast. Underling the "No Questions Asked" and decorating it with arrows made me smile. Those features humanize the design in a personal way and make the intent of the poster clear.
The choice of bold, all caps letters and bright contrast make it very easy to read and eye-catching from a distance. Well done, and an honest wish that Soybean comes home.
January 16, 2020
By thinking critically about the design that exists around us -- evaluating what works, what doesn’t and why -- we can apply new perspectives and rigor to our work designing applications and systems and communicate more effectively th rough design.
Our observations range from big corporate rebrands to local business street fliers. With each, we’ve taken the time to break down the designs and offer our point of view via a ranking system modeled after the Robert Parker wine rating system.
Unsatisfactory: Does not achieve design or communication goals.
Satisfactory: Just enough, sufficient, fine or “sure.”
Good: It’s good.
Very Good: Better than most but not exceptional.
Exceptional: Unusually good, rare, outstanding.
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