Critical thinking about the design that exists around us.

An important operational philosophy at Thought Merchants is that design happens everywhere, in each decision we make as designers or consumers and people who exist in the world. We all use design to communicate with others. How effective it is is an entirely different story.

A lot of people explain design. Not as many critique it. By thinking critically about the design that exists around us -- evaluating what works, what doesn’t and why -- we can apply new perspectives and rigor to our work designing applications and systems and communicate more effectively through design.