Observations

Black Rabbit

Published

February 8, 2020

Author

Steve Berry

Location

Ocean Park, Santa Monica, CA

Good

This van parked a few blocks away from my office with an exciting logo. I am not sure what they do exactly, but their logo attracted attention for sure. A sprinting black rabbit! A very well executed vinyl sign with speckled gold lettering.

The rabbit is hauling ass with fun intentions. The outstretched front arms with the rear legs all tucked in capped off the gold tooth that makes any passerby smile. The slab serif typeface is bold, easy to read, and unique that it doesn't blend in with other more corporate companies.

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