Observations

Crocs Spec Logo Redesign

Published

November 7, 2017

Author

Steve Berry

Location

The Internet

Very Good

The design does a great job synthesizing the product and brand into a single symbol. The goofy shoe and animal figure are hard to miss in this execution. Up close, the logo is more animal-like while at a distance the shoe is more prominent — a playful take on the customer's perception.

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