Observations

Fresh Pasta Truck

Published

January 16, 2020

Author

Steve Berry

Location

Santa Monica, CA

Good

The extended Ford Ecoline van wrapped in well-aged vinyl signage with all the sunbaked cracks you come to expect. Classic 90s Italian clip art with FreshPasta.com haphazardly kerned in a bright red box creates an adorably relatable moving billboard. This smart vendor snagged freshpasta.com but a great 800.7.4.PASTA phone number as well.

The white ornaments that expand outward from the clip art graphic onto the green strip are unnecessary but a thoughtful embellishment drawing your eye to the other products. "Got Pasta?" is another decoration that I could do without. In the end, this vendor provides restaurant quality, factory fresh, and a huge variety to restaurants near you.

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