User Experience Discovery


We evaluate and identify UX opportunities with your product, service, or experience. We use our 14 years of experience, usability research, and heuristics to guide you on how your experience can perform better.


A report listing user experience obstacles and opportunities for your team to make meaningful improvements immediately. We can also use this exercise to start an engagement with Thought Merchants.


A detailed report outlining user experience obstacles and opportunities.



Company Stage


Interested? Email us at

We understand the value of a stellar User Experience. With over 14 years of experience, usability research, and heuristics in our toolkit, we're ready to guide you on how your product, service, or experience can perform better.

Our User Experience Discovery Package is designed to help you identify UX opportunities that could transform how your customers interact with your product.

kickoff meeting, ux analysis, detailed report, and presentation + conversation
  1. Kickoff Meeting: Our discovery process begins with a deep-dive into your product. We'll ask questions, record the session for future reference, and get to know your product/service/experience in detail.
  2. UX Analysis: Following the kickoff meeting, our team will conduct an in-depth usability research and heuristic evaluation of your product, identifying obstacles and opportunities.
  3. Detailed Report: We'll deliver a comprehensive report outlining the UX obstacles we've identified and the opportunities for improvement. This report will enable your team to make immediate, impactful improvements.
  4. Presentation + Conversation: We'll walk you through our findings in a follow-up meeting, answering any questions you may have and discussing potential next steps.

For startups looking to make a mark or an established business aiming to enhance your digital experience, our User Experience Discovery Package is designed to provide you with actionable insights that can drive tangible results.

A User Experience (UX) audit systematically examines the usability and accessibility of a product or service. This involves evaluating the product's interface and interaction design, content, and overall user experience to identify areas of improvement. A UX audit can improve business outcomes:

  1. Improved User Satisfaction: A UX audit identifies and help fix issues that cause user frustration or confusion. By creating a smoother, more intuitive user experience, businesses can improve user satisfaction, increasing customer retention and loyalty.
  2. Increased Conversion Rates: By identifying and eliminating usability issues, a UX audit makes it easier for users to complete desired actions, such as purchasing or signing up for a newsletter. This can lead to increased conversion rates, directly impacting revenue.
  3. Reduced Costs: Fixing usability issues decreases customer service costs. When users find a product easy to use, they are less likely to need support, reducing the strain on customer service resources.
  4. Informed Design Decisions: A UX audit provides empirical data that can inform design decisions. Preventing costly design errors down the line, ensuring that updates and redesigns are driven by user needs rather than assumptions.
  5. Competitive Advantage: Uncover unique opportunities to deliver superior experiences to your customers. A superior user experience can be a powerful differentiator in a crowded market.
  6. Increased User Engagement: A UX audit can increase user engagement by understanding the user's journey and improving the interaction design. Users are more likely to interact with a product that is intuitive and enjoyable to use.
  7. Improved SEO: Search engines favor websites that provide a good user experience. You can improve your site's SEO by improving the UX, leading to more organic traffic.

A UX audit is a crucial tool for businesses aiming to create products that not only meet but exceed user expectations. By focusing on the user's needs and experiences, companies can improve their products' usability and accessibility, leading to improved business outcomes.

Thought Merchants has been there.

Scaling a business is hard. Scaling a business with technology made by humans? Even harder. We understand this because we've been there. We know the challenges, the pitfalls, the moments of triumph, and the inevitable setbacks. That's why we're here to help you navigate the wild journey of scaling your business without killing your spirit.

Product design is complicated - it's a catch-all term for solving complex business problems. And let's be honest, this shit is hard. But at the core of it all are relationships, intimacy, trust, and transparency. They are integral to good processes and solving significant product problems.

Enter Thought Merchants. We're different. We aren't just product consultants. We're your peers, collaborators, and advocates. Our founder, Steve Berry, is a product designer, meaning he's a maker, designer, founder, thinker, coach, artist, strategist. He understands, empathizes, earns your trust, and loves every minute.

With Thought Merchants, you're getting an intimate relationship with experienced professionals as invested in your success as you are. We're here to build a team and create a process that makes your product.

People are the core of tech and design - and that's our focus. We're all about coaching, training, teamwork, advocacy, efficient processes, shipping, and fostering a healthy work environment.

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