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Introduction

The future is bonkers.

I'm writing this as in the past 12 months, my workflow has changed more than it has in my entire career. I have whiplash and am disoriented about the change. That made me step back and ask myself "if I am having a hard time with the change, WTF is everyone else going to do?"

I am a professional figure-outer that happens to be at the intersection of product, business, and programming. WTF?! This is going to be a disruption like we've never seen. I stepped back and realized I am one of the best people in the world to sort this out. My attempt is this book.

Boiling down the book reveals a simple truth: we're in a novel problem space. Act: Do something. Sense: Find out what works. Respond: Use what works and is stable. Build off that. Keep doing that. Don't stop.

Thanks for coming. Don't forget to tip your waitress.