Full Eyeballs

There’s a Japanese phrase, kuchisabishii: “lonely mouth.” It describes eating not because you’re hungry, but because your mouth wants something to do.

The Japanese have a phrase for everything. We need one for this: full eyeballs. (Schaffer, lil’ help?)

I’m writing from a hotel in the Dolomites, looking over a valley of mountains, clouds and trees. Autumn is mostly finished. Winter is nearly here, but there’s no snow yet. It’s the kind of view that fills your eyeballs.

Take it upon yourself to seek out visual inspiration: the unfamiliar, strange, new, beautiful, ugly, weird, and unexpected. Things that look different from the things we see every day.

Because if you don’t decide what fills your eyeballs, the commercial world will decide for you. And what it gives you will be bought and paid for.