Replacing replacement-level thinkers at scale.
Companies spent twenty years hiring replacement-level thinkers. Now a centralized one you can turn up and down with a credit card is about to IPO.
Published Jun 1, 2026
Author Steve Berry
Nobody wants to say out loud: it's more valuable if Americans don't think. Good thing we haven't been investing in education! What better product than something that thinks for you?
Companies spent twenty years hiring replacement-level thinkers. Pay them benefits, maybe some training, pizza party at the end of the quarter.
Now? A centralized replacement level thinker you can turn up and down with a credit card is about to IPO. No benefits. No HR. No pizza. It makes mistakes but so do the people it's replacing! Call it a wash.
How is that not insanely valuable?
Of course it is! That's why the numbers look the way they do. The companies who hired replacement-level thinkers are now trying to replace replacement-level thinkers at scale.
That's a bold move Cotton. America is the exact right ground for it.
