Robot Etiquette

Own the thinking. Own the outcome.

Published Mar 11, 2026

Author Steve Berry

Robot Etiquette

If you hand me something and say "here's what the robot gave me," you've already told me everything I need to know. Not about the robot, but about you.

It's a tool. If you're hammering something into a wall and break a vase, you don't tell your wife "the hammer broke it." You say "I broke it." That ownership is the difference between using a tool and hiding behind one.

You used AI to draft a strategy deck? Great. But the moment you present it, it's yours.

Own the thinking. Own the outcome.

When someone leads with "Here's what ChatGPT gave me," they're not showing me they're efficient. They're showing me they've opted out of the hardest part of the work — having an opinion.