There is a lot of money to be made in confusion.

Keep your eyes open.

Published Sep 21, 2025

Author Steve Berry

There is a lot of money to be made in confusion.

There’s a pattern I can’t stop seeing. Hiding in the space between what should be simple and what's been made complex.

The internet. Crypto. NFTs. AI. Politics. Climate. Healthcare. Financial Products. Privacy. The fucking truth.

Different domains, same mechanic: confusion equals opportunity. Someone's making a profit. Confusion isn’t a bug. It’s a feature. And for the right people, it’s a business model.

Keep your eyes open. It'll surprise you how often confusion isn't accidental—it’s by design.