You’re a Champion. Pass It On.

There’s this guy on Bay Street, near the Santa Monica Boardwalk. No shirt. Little clown horn that squeaks. Sometimes he’s just standing there. Sometimes he’s biking around.

But every time, he’s saying the same thing:

“You’re a champion. Pass it on.”

And he means it.

I skate by him a few times a week. And lately, I’ve started pointing back and saying it too:

“You’re a champion. Pass it on.”

Honestly? He might be the best coach I’ve seen in recent memory. He’s consistent. His message is clear. He’s just out there, delivering, every day.

No algorithm. No subscription. Just one guy and a squeaky horn, reminding people they’re champions—and that they should pass it on.