Animating the Four Pillars of Complement

Bringing life to key attributes of a brand.

Published Jun 6, 2023

Author Austin Barto

The art of subtle animation empowers brands like Complement to tell their story in a visually compelling and engaging way, showcasing their brand identity, values, and product offerings. With the power of motion, we tried to shape a narrative that resonated with users, forging a stronger connection and deeper meaning to the pillars the brand stands on: liberation, progression, humanization, and dreaming.

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Liberate

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Progress

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Humanize

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Dream

DirectionSteve Berry
DesignAustin Barto