Animating the Four Pillars of Complement
Bringing life to key attributes of a brand.
Published Jun 6, 2023
Author Austin Barto
The art of subtle animation empowers brands like Complement to tell their story in a visually compelling and engaging way, showcasing their brand identity, values, and product offerings. With the power of motion, we tried to shape a narrative that resonated with users, forging a stronger connection and deeper meaning to the pillars the brand stands on: liberation, progression, humanization, and dreaming.

Liberate

Progress

Humanize

Dream
DirectionSteve Berry
DesignAustin Barto