Crocs Spec Logo Redesign
The goofy but friendly brand gets a redo that works better.
Published Nov 8, 2017
Author Steve Berry
The design does a great job synthesizing the product and brand into a single symbol. The goofy shoe and animal figure are hard to miss in this execution. Up close, the logo is more animal-like while at a distance the shoe is more prominent — a playful take on the customer's perception.