The Power of Exceptional Products: A Lesson from TikTok Let's get real. We live…

The Power of Exceptional Products: A Lesson from TikTok Let's get real. We live in a world where the landscape of consumer behavior is as volatile as a teenager's mood swings. One minute, we're all about horizontal videos. The next, we're flipping our phones upright and consuming content like there's no tomorrow. What's the catalyst for such seismic shifts? Exceptional products. The Old Guard: Landscape Videos For those of us who've been around the block a few times, remember when the golden rule was "always shoot in landscape mode?" If you dared to post a vertical video, you'd be the laughing stock of the internet. Why? Because the only way to consume video content was on a computer or TV, both landscape form factors. The Game Changers: Instagram, SnapChat, and TikTok Then, along came a few game-changers. Instagram, SnapChat, and TikTok. These weren't just apps; they were revolutions packaged in a user-friendly interface. They didn't just change the game; they rewrote the rules. Suddenly, it didn't matter if your video was landscape or portrait. All that mattered was whether it was entertaining and enjoyable. And boy, did these platforms deliver on that front, and at a scale that was nothing short of ridiculous. The Shift: Portrait Videos Take Over The result? Nobody gave a damn about the form factor anymore. If the content was fun, it was in. And just like that, most short-form video content became portrait. The Moral: Exceptional Products Change the World So, what's the moral of this story? It's simple. It doesn't matter what the current paradigm is. If your product is exceptional, the world will change around you. The landscape of consumer behavior is not set in stone. It's a fluid, ever-changing entity that bends and shifts in response to the forces of [...]

Upscales

No upscales yet