The Homer Car Everyone Is Building

There's a Simpsons episode where Homer gets to design his own car. AI is now delivering tens of thousands of Homer cars a day.

Published May 8, 2026

Author Steve Berry

The Homer Car Everyone Is Building

There's a Simpsons episode where Homer gets to design his own car. His brother Herb runs an auto company and gives Homer total creative control. Engineers indulge every request: bubble dome, three horns that play La Cucaracha…

The result bankrupts the company. Nobody wants one. But Homer is exceptionally proud of it, because he made it.

AI is now delivering tens of thousands of Homer cars a day. Each one unique. Each owner beaming.

Look what I built!

It is exceptionally impressive! Someone who's never built a car before just rolled one off the assembly line.

What happens when it breaks down? The owner pops the hood and finds a rats' nest of wiring that they never even considered during implementation.

What happens when the requirements change? The Homer car wasn't built for any of that. It was built for the thrill of the first drive.

Welcome to the current state of vibe coding.

We're in the joy-ride phase. La Cucaracha blasting, wind in your hair. What comes next is hundreds of thousands of Homer cars, hoods up, hazard lights on, owners on the side of the road wondering what went wrong.

Just because you can does not mean that you should.