Provocation.

You can get as high as you like in my museum, just don't touch anything.

There are three ways to make a living: lie to people who want to be lied to, and you'll get rich; tell the truth to those who want the truth, and you'll make a living; tell the truth to those who want to be lied to, and you'll go broke. The rest is commentary.

Delight without deluding.

Study hard what interests you the most in the most undisciplined, irreverent and original manner possible.

It seems necessary to me, then, that all people at a session be willing to sound foolish and listen to others sound foolish.

Creativity is just deviance put to good use.

Simplicity is a great virtue, but it requires hard work to achieve and education to appreciate. And to make matters worse, complexity sells better.

What I cannot create, I do not understand.

A goal without a plan is just a wish.

All the best ideas come out of the process; they come out of the work itself.

Art is useless by definition. If it was useful, it would be a tool.

Data absent the ability to draw insights from is like cholesterol in your arteries, it just takes up space and does nothing to help you be healthy.

Good design is obvious. Great design is transparent.

If you have a feed you are being fed.

Simplicity is the ultimate sophistication.

The art of art, the glory of expression, is simplicity.

The role of the designer is that of a good, thoughtful host anticipating the needs of his guests.

You don't need more intensity, you need more consistency. Intensity impresses; consistency transforms.

But your taste, the thing that got you into the game, is still killer. And your taste is why your work disappoints you.

Imagination does not become great until human beings, given the courage and strength, use it to create.

Measure what is important, don't make important what you can measure.

One must wait until the evening to see how splendid the day has been.

The history of organizations (and of nations) is littered with the corpses of enterprises which failed to respond appropriately to the demands of change.

The mind, in discovering truths, acts in the same manner as it acts through the eye in discovering objects; when once any object has been seen, it is impossible to put the mind back to the same condition it was in before it saw it.

The opposite of play is not work, it's depression.

There’s an old saying in Tennessee — I know it’s in Texas, probably in Tennessee — that says, fool me once, shame on — shame on you. Fool me — you can’t get fooled again.

Tip the world on its side and everything loose will land in Los Angeles.

When a measure becomes a target, it ceases to be a good measure.

All too much of the man-made is ugly, inefficient, depressing chaos.

AM/FM Principal: Actual Machines vs Fucking Magic.

Chance favors the prepared mind.

Humans solve problems by adding complexity, even when it’s against our best interests.

Instructions are the list of things you designed incorrectly.

Less, but better.

Question everything generally thought to be obvious.

Quiet is better than loud.

Simplicity is not the goal. It is the by-product of a good idea and modest expectations.

You will learn most things by looking, but reading gives understanding. Reading will make you free.

Chop your own wood, and it will warm you twice.

It’s in the valley of failure that we sow the seeds of success.

Joy is a well-made object, equaled only by the joy of making it.

Ninety percent of everything is crap.

Nobody reads advertising. People read what interests them, and sometimes it's an ad.

Not everything is design. But design is about everything. So do yourself a favor: be ready for anything.

The very best news is bad news delivered early enough to fix it.

To be interesting, be interested.

Trust arrives on foot, but leaves on horseback.

Work? It’s just serious play.