Opinion
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The Design Studio as Embassy

AI Is an Elaborate Pencil

Replacing replacement-level thinkers at scale.

Cultivate your productivity.

AI Is a UFO

There's No Sommelier of Knowing What You Want

The Idea is the Product

The Homer Car Everyone Is Building

The Future of Inference Is Italic

Do You Say Please to the Robot?

Theory of the Agentic Firm

Nobody's Asking About Maintenance

Go fast then go slow.

Robot Etiquette

If you can't tell, does it matter?

OpenAI is Walmart

Discipline of Attention

Is it good?

Robot Street Smarts vs Book Smarts

Lamp Rubbers

The Lindsey Vonn Find Out Era.

Open Claw = Pasta Maker

The interface is collapsing into a conversation.

Berry’s Law

The golden age of AI.

Pigeon Robots

Context is queen and she runs the house.

Security Theater

Tokyo is visually complicated.

A book with only one page. Designing brands for new companies.

Robots are watching baseball.

Fucking Magic is overvalued.