Service

We form teams, streamline processes, and tailor products to solve complex business challenges. You can choose from our range of services or opt for a customized solution.

  • AI Design Evaluation (AIDE)

    Evaluate and quantify the potential benefits and challenges of integrating AI technologies within your consultancy, focusing on enhancing user experience design, operational efficiency, and competitive edge.

  • First Impression Insight

    First Impression Insight is a meticulous auditing service dedicated to evaluating the first impression your website leaves on visitors.

  • Foundational Brand Naming

    Everyone needs a brand name. A brand name is the beginning and end to your larger company story. Let’s make it a good one. This service is positioned for early stage companies looking for a name to take them from 0 to 1.

  • Foundational Identity

    Early-stage start-ups don't need a perfect brand. Every facet of your business will change. You need a brand that provides a solid visual foundation to learn while scaling.

  • Fractional CPO

    We provide seasoned leadership in product development without the commitment of a full-time executive hire.

  • Fractional Design Team

    Creativity meets your unique design needs without the overhead of a full-time hire.

  • Identity for Emerging Companies

    Emerging yet established companies require a brand identity that not only captures their current essence but also paves the way for future growth. Our Advanced Foundational Identity service is designed to elevate your brand by delving deeper into visual exploration, competitive landscape analysis, and rich storytelling.

  • Inclusive Design Audit (IDA)

    Identify barriers and unlock the potential for a truly inclusive user experience, adhering to the highest accessibility standards.

  • Market Edge Insights

    Gain a strategic advantage with Market Edge Insights. Our service delves deep into your competitive landscape, providing you with the insights you need to outmaneuver the competition and position your brand for success.

  • Usability Heuristic Audit

    Our audit, based on 20 meticulously selected usability heuristics, provides a detailed assessment of your website's user interaction quality, aesthetic appeal, and overall functionality.

  • User Experience Discovery

    We evaluate and identify UX opportunities with your product, service, or experience. We use our 14 years of experience, usability research, and heuristics to guide you on how your experience can perform better.

  • User Experience Therapy

    Enhance your startup's UX with Thought Merchants' monthly therapy sessions, where you'll gain unparalleled insights from our founder to shape and scale your product with confidence.