Market Edge Insights


Gain a strategic advantage with Market Edge Insights. Our service delves deep into your competitive landscape, providing you with the insights you need to outmaneuver the competition and position your brand for success.


A detailed analysis of your competitive landscape, identifying opportunities for differentiation, potential threats, and strategic recommendations to enhance market positioning.


Comprehensive competitive analysis report, strategic opportunity identification, SWOT analysis of key competitors, market trend analysis and future outlook, and actionable strategic recommendations.



Company Stage

Ideal for businesses at any stage, particularly beneficial for those planning to enter a new market, launch a new product, or reposition their brand.

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Market Edge Insights (MEI) is an in-depth competitive analysis service designed to provide businesses with a clear understanding of their market position relative to competitors. This service includes a comprehensive review of competitors’ strategies, strengths, weaknesses, and market trends to inform strategic decision-making.

  • A detailed review of up to 5 major competitors.
  • Analysis of competitors’ marketing strategies, product offerings, customer experiences, and digital presence.
  • Interviews and surveys with industry experts and potential customers.
  • Identification of emerging trends and potential market disruptions.
  • Collaboration with the client’s team to integrate insights into their strategic planning.

Market Edge Insights aligns with Thought Merchants' approach to strategic design and storytelling, leveraging analytical skills and market understanding to provide clients with a robust foundation for strategic decisions. This service is tailored to empower clients with the knowledge and insights needed to confidently navigate their competitive environment.

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