Market Edge Insights (MEI) is an in-depth competitive analysis service designed to provide businesses with a clear understanding of their market position relative to competitors. This service includes a comprehensive review of competitors’ strategies, strengths, weaknesses, and market trends to inform strategic decision-making.
- A detailed review of up to 5 major competitors.
- Analysis of competitors’ marketing strategies, product offerings, customer experiences, and digital presence.
- Interviews and surveys with industry experts and potential customers.
- Identification of emerging trends and potential market disruptions.
- Collaboration with the client’s team to integrate insights into their strategic planning.
Market Edge Insights aligns with Thought Merchants' approach to strategic design and storytelling, leveraging analytical skills and market understanding to provide clients with a robust foundation for strategic decisions. This service is tailored to empower clients with the knowledge and insights needed to confidently navigate their competitive environment.