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Opinion

The words inside our head now on your screen. Join our newsletter to have our opinion delivered to your inbox.

  • Narrow Website Evangelism
    Narrow Website Evangelism
  • The fallacy of the value just around the corner.
    The fallacy of the value just around the corner.
  • They are all not bangers.
    They are all not bangers.
  • The Hilariously Large Straw
    The Hilariously Large Straw
  • The Story We Tell Ourselves
    The Story We Tell Ourselves
  • Data Is Not Differentiation
    Data Is Not Differentiation
  • Cheap Content
    Cheap Content
  • Feeding Your Website
    Feeding Your Website
  • Human Scale is Just Fine
    Human Scale is Just Fine
  • Mediocre is About to Get Automated
    Mediocre is About to Get Automated
  • A Series of Small Decisions
    A Series of Small Decisions
  • Invent by listening.
    Invent by listening.
  • Unnecessary Complexity: Dark Mode
    Unnecessary Complexity: Dark Mode
  • Ingredients matter, just not all of them.
    Ingredients matter, just not all of them.
  • Car taillights should be eyebrows.
    Car taillights should be eyebrows.
  • Living web experiences.
    Living web experiences.
  • Reconnecting with mentors: gratitude and rediscovery.
    Reconnecting with mentors: gratitude and rediscovery.
  • The reckoning of cheapness.
    The reckoning of cheapness.
  • Young designers get 10% made. An experienced designer gets 30% if you are lucky.
    Young designers get 10% made. An experienced designer gets 30% if you are lucky.
  • The UI reflects the tasks you ask of your user.
    The UI reflects the tasks you ask of your user.
  • Robot Juice
    Robot Juice
  • Robots all the way down, baby.
    Robots all the way down, baby.
  • Too much of everything.
    Too much of everything.
  • Chicken tenders are breaded by robots.
    Chicken tenders are breaded by robots.
  • Capitalism has no clothes.
    Capitalism has no clothes.
  • The UX of Crypto Sucks
    The UX of Crypto Sucks
  • Drop-Shadow Comments: A Drop-Dead Sign
    Drop-Shadow Comments: A Drop-Dead Sign
  • Everything should be a website.
    Everything should be a website.
  • Berry's Law
    Berry's Law
  • If your work isn't for sale in a store, in a museum, or on a website, it doesn’t exist.
    If your work isn't for sale in a store, in a museum, or on a website, it doesn’t exist.
  • Applying Sports Metrics to Startup Talent Evaluation
    Applying Sports Metrics to Startup Talent Evaluation
  • The Cost of Scaling: Improving Before Expanding
    The Cost of Scaling: Improving Before Expanding
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