Most opinions are trash

You know the old saying: opinions are like assholes—everyone's got one. But when you're working in a novel problem space, building something new, pushing into unknown territory—you're going to get opinions. Everyone has thoughts. Everyone has feedback. Most are trash.

When I'm bringing a new idea to life, there are only a few people whose perspectives I genuinely trust. These are people I know, people I respect, and people I understand. I know how they think. I know where they're coming from. That context matters.

You need to cherish those people. Know who your trusted mirrors are. Some folks in your circle will be cheerleaders. Others will be brutal critics. Catalog your friends and colleagues like tools in a toolbox.

When it comes to creative judgment, I always remember something from Deion Sanders. Say what you want about him, but his philosophy is powerful: extreme self-confidence, relentless work ethic, personal accountability, and a total disregard for outside opinions. Now, sure—talent helps. And Deion is in a league of his own. But the mindset is still applicable.

Here's my personal filter: Is this person a deliberate thinker? That's my litmus test. Not critical thinking—deliberate thinking. Someone who doesn't just react, but engages with ideas. If the answer is no? I don't care what they have to say. It saves a lot of time.

There's a distinction to remember: You can hear an opinion without listening to it. I hear plenty. But I only listen to a select few. That's the discipline. Most opinions are trash. Keep building anyway.