We recently had the privilege to brand the Wonder Conference, the hallway track conference for thoughtful people. The idea of the conference to invoke wonder and get people in tech to have conversation outside of what's directly in front of them day in and day out. The type of conversations you would have standing in the back of a conference listening to someone you're not necessarily into.
Drawing inspiration from one of our favorite directors/actors, Orsen Welles, we landed on a brand that's quite classical, verbose, and humorous in its approach to dialect. Much of the copy written to sound straight out of one of his classic wine commercial bits.
Building an illustration and design style around this copy hindered some creative and unique results, and most importantly, a strong brand identity surrounding Wonder Conf.