The web is a mess.

A content-based web experience is exceedingly light on content.


May 20, 2020


Steve Berry

The web is a mess.

Now, more than ever, we need good journalism. Yet, clear communication on the web is becoming harder to come by. Take a look at this page I visited on the Washington Post earlier today.

The yellow area is considered content.

The web page's total area is 6,190,497 pixels. The article's actual content area is highlighted in yellow and comes in at 1,514,364 pixels. That means the valuable content you want to consume only utilizes 24% of the window.

What a mess. If you purchased a chair and only 24% was there, you wouldn't have a stool.

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