Color in Application Design

Color moves your eye across the screen. Motion is even more potent.

Published

May 25, 2022

Author

Steve Berry

We use color in application design to reduce the cognitive overhead - making the complex approachable and easier to scan.

Table design using opacity and color to facilitate faster scanning.
Table design using opacity and color to facilitate faster scanning.
Animated bar chart
Bar chart builds in with harmonious colors.
application color family
A harmonious color family for different categories creates better scan patterns in application design.
Complex workflow analysis visualization.
Complex workflow analysis visualization.
animated items building in
Building in an animation loop gathers your attention.
Using color to direct gaze and highlight status.
Using color to direct gaze and highlight status.
Direction
No items found.

Design

No items found.

Similar Output

A classic Orsen-Welles-inspired brand

Branding the Wonder Conference

Illustration

Brand

Animation

Using poems to drive a user experience.

Inspiration from Haikus

Brand

UI

UX

Animated Icon idea to indicate the status of a connected server.

Prospective Agent Indicator

Animation

Brand

UI

Using a simple shape and animation to convey the features of Prospective

Prospective Feature Illustrations & Animations

Brand

Illustration

Animation

Bringing life to key attributes of a brand.

Animating the Four Pillars of Complement

Animation

Brand

Illustration

Using texture-based icons to story-tell the features of Prospective.

Prospective Iconography & Illustrations

Illustration

UI

Brand

A design system for Prospective.

User Interface Organized Neatly

Brand

UI

UX

Designing sticky tooltips that allow users to delve deep into different relevant terms.

Infopops, A Creative Way to Teach for the Web

UI

Product

WIP

TM's own water bottle.
The women surfers of Venice.
Masseria Meets Mount Etna
Celebrating Strength and Unity: Women's Paddle Out
Phoebe, our foster, was adopted!
Branding the Wonder Conference
Inspiration from Haikus
Calm Ninja Pixel Art for Neomind
Prospective Agent Indicator
Prospective Feature Illustrations & Animations
The TikTok Conundrum
The New Paradigm Shaking the Foundation of Industries
The Ascendance of Vertical Videos
Midjourney is the Batmobile.
AI Style Extrapolation
Did we move to London?
The Death of Car Dealerships
Masseria Olive Oil Brand Photos
This is fine.
The Fifth at Britely
Animating the Four Pillars of Complement
Complement Brand Guidelines
Using AI to create robots from avatars.
Palm Booch Branding
Kingston Bread + Bar Swag
Branding behind the scenes: Complement
Prospective Iconography & Illustrations
Embracing the Evolution of Art in the AI Era
User Interface Organized Neatly
VSA Surf Skull
Infopops, A Creative Way to Teach for the Web
TM Business Cards
Prospective Brand Guidelines
Venice Surfing Association Brand Guidelines
Trustless Finance Brand Guidelines
Trustless Finance Branding Process
DeFi is lying to everyone.
Chainlink Brand Guidelines
Color in Application Design
Playing Card Illustrations
Augmented Storytelling for Flamingo Razors
Surfing Ernie
Naming the Washington Football Team
Floral Kaleidoscope
Widget Store Illustrations
The Loyalist Iconography
Wet Ties
The Subtle Story Telling Animations of Trustless Finance
My clever public ambient findability solution.
COVID Lotto Ticket Glory Hole
Thank you for shopping with us!
Wet Tie Product Photoshoot Timelapse
Mega Menu Iconography
If everything is important, nothing is really important.
Wolfenstein Notion Icon Animation
Tailwind makes short work of a redesign.
Store Activity Feed Story
Monthly Design Jam Session
El Porto Potty
Contextualizing Developer Insights
Miso, Graham, and Chunk
Universal Exports Applied Science
Zen Garden Sound Bath
Work in Progress - March
La Quinta's painterly sky.
A night in Venice, California.
Future of Everything
Kinetic Typography
Conjunction of Saturn and Jupiter
Omura Series X Photos
Product Workshop @ California Design Studio
Omura Dark Nugget
Ear Flip
Palmer, Devan, and Chunk
9/11 @ 7:31am. 69 degrees. Smoky.
Frannie, Charlie and Graham
The Loyalist splash page.
Spaceshit Nugget
Last Night's Moon
Trump don't surf.
ZJs Closing Weekend Appreciation Poster
Craft meaningful content for clients.
Jalama Beach Excursion
Neon Graham
Ben from NUGGS
The web is a mess.
Shannon Hat Portrait
The sun shines here every day.
COVID-19 Daily Sentiment Survey
If you have to deliver bad news it helps if you are not ugly.
Holiday Photo Studio Fun
Facebook is whatever you want it to be.
Design the dashboard last
Summer of Jilly Product Photos
Premium Mediocre Branding
EMPEX LA 2019
Super Blood Wolf Moon
Central Coast Look
A page. A paragraph. A sentence.
Reify 2017: The story behind the source code.