Branding behind the scenes: Complement
Creating a brand that rethinks computation.
Published May 9, 2023
Author Steve Berry
Come along a visual journey with us as we flip through the Complement branding project. We'll post a behind the scenes for naming shortly.
Early concepts.
Early concepts.
Our first 3 themes: human, span, complement.
Building out preliminary visuals to evaluate direction with the client.
Russian constructivism illustration spike.
Playing with that old, powerful, soviet imagery. Too much.
A fun poster we made that brought our idea to earth.
Famous quote from a famous science fiction writer.
Building a very square, regular grid.
Adding vaporwave aesthetic.
Crafting movement lines for different brand pillars.
Creating artifacts in Midjourney to inspire.
Hero composition.
Spirograph / guilloche
Created a metal robot in Midjourney and tossed it in the mix.
The better idea, prompt Midjourney with our illustrations!
The homepage design. Lovely.
Ensure that Brand and Process tags are preserved as they are, without any modifications.
