Output

Store

About

Branding behind the scenes: Complement

Creating a brand that rethinks computation.

Published

May 8, 2023

Author

Steve Berry

Come along a visual journey with us as we flip through the Complement branding project. We'll post a behind the scenes for naming shortly.

Early concepts.
Early concepts.
Our first 3 themes: human, span, complement.
Building out preliminary visuals to evaluate direction with the client.
Russian constructivism illustration spike.
Playing with that old, powerful, soviet imagery. Too much.
A fun poster we made that brought our idea to earth.
Famous quote from a famous science fiction writer.
Building a very square, regular grid.
Adding vaporwave aesthetic.
Crafting movement lines for different brand pillars.
Creating artifacts in Midjourney to inspire.
Hero composition.
Spirograph / guilloche
Created a metal robot in Midjourney and tossed it in the mix.
The better idea, prompt Midjourney with our illustrations! 
The homepage design. Lovely.
Direction
Steve Berry

Design

Steve Berry

Austin Barto

Similar Output

A future-forward brand looking to democratize software.

Complement Brand Guidelines

Brand

Let’s have some fun blending together illustration with prompts.

Using AI to create robots from avatars.

Illustration

Fun

Brand

A fun brand for a hard kombucha company in Georgia.

Palm Booch Branding

Brand

Illustration

One of the best parts of working with a physical retail location is creating swag for the brand!

Kingston Bread + Bar Swag

Brand

Using texture-based icons to story-tell the features of Prospective.

Prospective Iconography & Illustrations

Illustration

UI

Brand

A design system for Prospective.

User Interface Organized Neatly

Brand

UI

UX

TM Business Cards

Brand

Illustration

Photo

Expressive modern brand for a data visualization company.

Prospective Brand Guidelines

Brand

Complement Brand Guidelines
Using AI to create robots from avatars.
Palm Booch Branding
Kingston Bread + Bar Swag
Branding behind the scenes: Complement
Prospective Iconography & Illustrations
Embracing the Evolution of Art in the AI Era
User Interface Organized Neatly
VSA Surf Skull
Infopops, A Creative Way to Teach for the Web
TM Business Cards
Prospective Brand Guidelines
Venice Surfing Association Brand Guidelines
Trustless Finance Brand Guidelines
Trustless Finance Branding Process
DeFi is lying to everyone.
Chainlink Brand Guidelines
Color in Application Design
Playing Card Illustrations
Augmented Storytelling for Flamingo Razors
Surfing Ernie
Naming the Washington Football Team
Floral Kaleidoscope
Widget Store Illustrations
The Loyalist Iconography
Wet Ties
The Subtle Story Telling Animations of Trustless Finance
My clever public ambient findability solution.
COVID Lotto Ticket Glory Hole
Thank you for shopping with us!
Wet Tie Product Photoshoot Timelapse
Mega Menu Iconography
If everything is important, nothing is really important.
Wolfenstein Notion Icon Animation
Tailwind makes short work of a redesign.
Store Activity Feed Story
Monthly Design Jam Session
El Porto Potty
Contextualizing Developer Insights
Miso, Graham, and Chunk
Universal Exports Applied Science
Zen Garden Sound Bath
Work in Progress - March
La Quinta's painterly sky.
A night in Venice, California.
Future of Everything
Kinetic Typography
Conjunction of Saturn and Jupiter
Omura Series X Photos
Product Workshop @ California Design Studio
Omura Dark Nugget
Ear Flip
Palmer, Devan, and Chunk
9/11 @ 7:31am. 69 degrees. Smoky.
Frannie, Charlie and Graham
The Loyalist splash page.
Spaceshit Nugget
Last Night's Moon
Trump don't surf.
ZJs Closing Weekend Appreciation Poster
Craft meaningful content for clients.
Jalama Beach Excursion
Neon Graham
Ben from NUGGS
The web is a mess.
Shannon Hat Portrait
The sun shines here every day.
COVID-19 Daily Sentiment Survey
If you have to deliver bad news it helps if you are not ugly.
Holiday Photo Studio Fun
Facebook is whatever you want it to be.
Design the dashboard last
Summer of Jilly Product Photos
Premium Mediocre Branding
EMPEX LA 2019
Super Blood Wolf Moon
Central Coast Look
A page. A paragraph. A sentence.
Reify 2017: The story behind the source code.
Balanced Team Salon
Textures of California
Sedona Arizona
Ace Hotel Palm Springs
Hornet Q4 Agile Inception in Cape Town
Hiking Lion's Head
Are you ready to work with a designer to create a brand?
Reify Tuneup Landing Page
Night Hawks Jersey
2bar Spirits Get Refreshed
Screens just became non-rectangular.
Norman the pomsky jumping around.
Reify Branding
Direct to consumer model is the future of car leasing.
Charlie the Dalmatian
Graham on Crimson
A simpler net promotor score.
Hornet Version 4 Product Inception
The Pizza Book Photoshoot
How much should you spend on business cards?
14th Factory