Prospective Iconography & Illustrations

Using texture-based icons to story-tell the features of Prospective.


May 4, 2023


Austin Barto

Prospective UI icon design

Prospective is a powerful data visualization tool built off open-source software. Users can easily play with and shape their data, making gaining insights and story-telling large data groups straightforward.

The tool’s interface consists of mainly grayscale color and subtle textures to create a sense of depth without removing the data that sits upon it, helping the data shine. Inspired by the UI, we created icons to help market the different Prospective features and the company’s overall vision. Using this textured hash pattern gave the iconography and illustrations a special sense of depth and character, creating a unique identity to build from.

Prospective detail icons

We also carried this style over to other illustrations in the brand’s arsenal.

File types
Prospective Design Partner
Prospective Robot People
any sort of file type
Connect your data anywhere diagram / UI illustration
thanks for playing
Steve Berry


Austin Barto

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