Bringing life to a platform's brand requires starting small and gradually adding character as you progress through the brand's different aspects. Suppose an entire realized brand is a massive wave-crashing ocean. In that case, iconography is just dipping your toes in to check the temperature - A secure way to get started and gives you an idea of the complete picture without getting lost at sea.
The Loyalist is a massive platform for creators and influencers to scale their merchandising; creating unique iconography was the surefire place to start building a brand around their company. Adding a long-armed character into the iconography helped breathe a small amount of life into the design.