Bringing life to a platform's brand requires starting small and gradually adding character as you progress through the brand's different aspects. Suppose an entire realized brand is a massive wave-crashing ocean. In that case, iconography is just dipping your toes in to check the temperature - A secure way to get started and gives you an idea of the complete picture without getting lost at sea.
The Loyalist is a massive platform for creators and influencers to scale their merchandising; creating unique iconography was the surefire place to start building a brand around their company. Adding a long-armed character into the iconography helped breathe a small amount of life into the design.
Playing Card Illustrations
Illustration
Color in Application Design
UI
Animation
Floral Kaleidoscope
Photo
Illustration
Brand
Widget Store Illustrations
Illustration
Brand
Wet Ties
Brand
Illustration
Process
Photo
The Subtle Story Telling Animations of Trustless Finance
Animation
Brand
Illustration
Thank you for shopping with us!
Animation
Illustration
Wet Tie Product Photoshoot Timelapse
Photo
Product
Process