Trustless Finance Branding Process
A journey to a donut, orbit, and ecosystem.
Published Aug 13, 2022
Author Austin Barto

Early Sketches


Initial T+F Logo Marks

Opaque Logotype
We came up with the project name “Opaque” to give us a word that elicited emotion. Opaque was the key to unlocking our functional and simple black and white brand design.




The Final Contenders

Building Out a Family of Marks

Comparing Ourselves to Everyone on the Shelf

The Final Marks


DirectionSteve Berry
DesignAustin Barto