Trustless Finance Branding Process

A journey to a donut, orbit, and ecosystem.

Published Aug 13, 2022

Author Austin Barto

Visual Moodboard for Trustless

Early Sketches

Early Sketches of Trustless/Opaque Logos
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Initial T+F Logo Marks

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Opaque Logotype

We came up with the project name “Opaque” to give us a word that elicited emotion. Opaque was the key to unlocking our functional and simple black and white brand design.

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The Final Contenders

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Building Out a Family of Marks

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Comparing Ourselves to Everyone on the Shelf

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The Final Marks

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DirectionSteve Berry
DesignAustin Barto