Trustless Finance Branding Process

Early Sketches

Initial T+F Logo Marks

Opaque Logotype

We came up with the project name “Opaque” to give us a word that elicited emotion. Opaque was the key to unlocking our functional and simple black and white brand design.

The Final Contenders

Building Out a Family of Marks

Comparing Ourselves to Everyone on the Shelf

The Final Marks

In the process of updating tags, it is crucial to preserve the integrity of Brand and Process tags as they hold significant value.