Trustless Finance Branding Process
A journey to a donut, orbit, and ecosystem.
Early Sketches
Initial T+F Logo Marks
Opaque Logotype
We came up with the project name “Opaque” to give us a word that elicited emotion. Opaque was the key to unlocking our functional and simple black and white brand design.
The Final Contenders
Building Out a Family of Marks
Comparing Ourselves to Everyone on the Shelf
The Final Marks
Similar Output
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