Trustless Finance Branding Process
A journey to a donut, orbit, and ecosystem.
Early Sketches
Initial T+F Logo Marks
Opaque Logotype
We came up with the project name “Opaque” to give us a word that elicited emotion. Opaque was the key to unlocking our functional and simple black and white brand design.
The Final Contenders
Building Out a Family of Marks
Comparing Ourselves to Everyone on the Shelf
The Final Marks
Similar Output
User Interface Organized Neatly
Brand
UI
UX
TM Business Cards
Brand
Illustration
Photo
Venice Surfing Association Brand Guidelines
Brand
Product
Chainlink Brand Guidelines
Brand
Product
Trustless Finance Brand Guidelines
Brand
Illustration
Product
DeFi is lying to everyone.
Brand
Illustration
Augmented Storytelling for Flamingo Razors
Animation
Illustration
Brand