Trustless Finance Branding Process

A journey to a donut, orbit, and ecosystem.

Austin Barto

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Aug 12, 2022

Visual Moodboard for Trustless

Early Sketches

Early Sketches of Trustless/Opaque Logos

Initial T+F Logo Marks

Opaque Logotype

We came up with the project name “Opaque” to give us a word that elicited emotion. Opaque was the key to unlocking our functional and simple black and white brand design.

The Final Contenders

Building Out a Family of Marks

Comparing Ourselves to Everyone on the Shelf

The Final Marks