Trustless Finance Branding Process

A journey to a donut, orbit, and ecosystem.

Published

Aug 12, 2022

Author

Austin Barto

Visual Moodboard for Trustless

Early Sketches

Initial T+F Logo Marks

Opaque Logotype

We came up with the project name “Opaque” to give us a word that elicited emotion. Opaque was the key to unlocking our functional and simple black and white brand design.

The Final Contenders

Building Out a Family of Marks

Comparing Ourselves to Everyone on the Shelf

The Final Marks

Direction

Steve Berry

Design

Austin Barto

Similar Output

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Kingston Bread + Bar Swag

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Process

Using texture-based icons to story-tell the features of Prospective.

Prospective Iconography & Illustrations

Illustration

UI

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A design system for Prospective.

User Interface Organized Neatly

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UX

TM Business Cards

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Illustration

Photo

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Using AI to create robots from avatars.

Palm Booch Branding

Kingston Bread + Bar Swag

Branding behind the scenes: Complement

Prospective Iconography & Illustrations

Embracing the Evolution of Art in the AI Era

User Interface Organized Neatly

Infopops, A Creative Way to Teach for the Web

TM Business Cards

Prospective Brand Guidelines

Venice Surfing Association Brand Guidelines

Trustless Finance Brand Guidelines

Trustless Finance Branding Process

DeFi is lying to everyone.

Chainlink Brand Guidelines

Color in Application Design

Playing Card Illustrations

Augmented Storytelling for Flamingo Razors

Naming the Washington Football Team

Floral Kaleidoscope

Widget Store Illustrations

The Loyalist Iconography

The Subtle Story Telling Animations of Trustless Finance

My clever public ambient findability solution.

COVID Lotto Ticket Glory Hole

Thank you for shopping with us!

Wet Tie Product Photoshoot Timelapse

Mega Menu Iconography

If everything is important, nothing is really important.

Wolfenstein Notion Icon Animation

Tailwind makes short work of a redesign.

Store Activity Feed Story

Monthly Design Jam Session

Contextualizing Developer Insights

Miso, Graham, and Chunk

Universal Exports Applied Science

Zen Garden Sound Bath

Work in Progress - March

La Quinta's painterly sky.

A night in Venice, California.

Future of Everything

Kinetic Typography

Conjunction of Saturn and Jupiter

Omura Series X Photos

Product Workshop @ California Design Studio

Omura Dark Nugget

Palmer, Devan, and Chunk

9/11 @ 7:31am. 69 degrees. Smoky.

Frannie, Charlie and Graham

The Loyalist splash page.

Spaceshit Nugget

Last Night's Moon

Trump don't surf.

ZJs Closing Weekend Appreciation Poster

Craft meaningful content for clients.

Jalama Beach Excursion

The web is a mess.

Shannon Hat Portrait

The sun shines here every day.

COVID-19 Daily Sentiment Survey

If you have to deliver bad news it helps if you are not ugly.

Holiday Photo Studio Fun

Facebook is whatever you want it to be.

Design the dashboard last

Summer of Jilly Product Photos

Premium Mediocre Branding

Super Blood Wolf Moon

Central Coast Look

A page. A paragraph. A sentence.

Reify 2017: The story behind the source code.

Balanced Team Salon

Textures of California

Ace Hotel Palm Springs

Hornet Q4 Agile Inception in Cape Town

Hiking Lion's Head

Are you ready to work with a designer to create a brand?

Reify Tuneup Landing Page

Night Hawks Jersey

2bar Spirits Get Refreshed

Screens just became non-rectangular.

Norman the pomsky jumping around.

Direct to consumer model is the future of car leasing.

Charlie the Dalmatian

Graham on Crimson

A simpler net promotor score.

Hornet Version 4 Product Inception

The Pizza Book Photoshoot

How much should you spend on business cards?