Visually communicating complicated software stacks to an intended user is tricky business - you need a visual metaphor or motif that is easily digestible and can tell many stories.
We decided to depict the software as a cube to communicate the unique features of Prospective, a powerful data visualization tool in the browser. A simple shape that most can comprehend, but through context and simple animation, we can tell a more complicated story. It's a telling sign of good design when the story you're describing is cumbersome, but the visuals easily handle the storytelling.
Willow on Grayson
Brand
Allora Stage Design
Brand
Event
40th Birthday Ski Patch
Fun
Illustration
$100 Wookiee Roar Challenge
Fun
Animation
TM's own water bottle.
Brand
Product
Masseria Meets Mount Etna
Brand
Photo
Celebrating Strength and Unity: Women's Paddle Out
Brand
Event
Fun