Crevalle Business Cards

The quintessential introductory business transaction is the exchange of business cards. You should always be prepared to make an impression and Crevalle was looking to astonish. Thought Merchants created the Crevalle identity a few months ago and finished the entire project off with these badass business cards.

The goal of the business card was to capture attention and provoke a conversation. Gradient orange edge painting gets your eye first and then towards the silver foil on the front and back. We partnered with Mama's Sauce in Florida for printing.

Front and back laid down on reflective acrylic. Both sides are stamped with foil.
Front and back laid down on reflective acrylic. Both sides are stamped with foil.


May 16, 2016


Steve Berry

What's going on here?

Design happens everywhere. We look at it and give you our critique.

By thinking critically about the design that exists around us - evaluating what works, what doesn’t and why - we can apply new perspectives and rigor to our work designing applications and systems and communicate more effectively through design.

Our observations range from big corporate rebrands to local business street fliers. With each, we’ve taken the time to break down the designs and offer our point of view via a ranking system modeled after the Robert Parker wine rating system.

The Rating System

Unsatisfactory: Does not achieve design or communication goals.
Satisfactory: Just enough, sufficient, fine or “sure.”
Good: It’s good.
Very Good: Better than most but not exceptional.
Exceptional: Unusually good, rare, outstanding.

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We love looking at new things, so if you want us to evaluate something you have seen or made, feel free to get in touch at, and be sure to sign up for the quarterly Thought Merchants email to get new observations delivered right to you.

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