La Quinta's painterly sky.

We took a lovely trip to La Quinta, California, in late December 2020. Good weather, great views, and a pool served as an escape from locked down Los Angeles.

The sky reflecting and contrasting the immense mountainside soothed my eyeballs and mental space. One particular night the sunset provided spectacular warm gradients designed by clouds.

La Quinta painted cloud
A small, nearly pink, cloud marched across the sky.
Velvet pink and blue sky
A velvet blanket slowly cascades.
Spooky spooky moon in cloud cover
The moon showed up a few hours later.


Mar 17, 2021


Steve Berry

What's going on here?

Design happens everywhere. We look at it and give you our critique.

By thinking critically about the design that exists around us - evaluating what works, what doesn’t and why - we can apply new perspectives and rigor to our work designing applications and systems and communicate more effectively through design.

Our observations range from big corporate rebrands to local business street fliers. With each, we’ve taken the time to break down the designs and offer our point of view via a ranking system modeled after the Robert Parker wine rating system.

The Rating System

Unsatisfactory: Does not achieve design or communication goals.
Satisfactory: Just enough, sufficient, fine or “sure.”
Good: It’s good.
Very Good: Better than most but not exceptional.
Exceptional: Unusually good, rare, outstanding.

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