We had the opportunity to shoot the launch photos for Omura's Series X device. The PR just dropped on Leafly, and I am excited to share some of the best imagery from our shoot.
Small metal devices can be tricky to shoot. They tend to be reflective and will bounce shadows if any material is too close. I think we did an excellent job of capturing the small yet refined spirit of the new vaporizer.
I love sharing behind the scenes. There is quite a lot of set up that goes into shooting isolated product photos.
Oct 9, 2020
By thinking critically about the design that exists around us - evaluating what works, what doesn’t and why - we can apply new perspectives and rigor to our work designing applications and systems and communicate more effectively through design.
Our observations range from big corporate rebrands to local business street fliers. With each, we’ve taken the time to break down the designs and offer our point of view via a ranking system modeled after the Robert Parker wine rating system.
Unsatisfactory: Does not achieve design or communication goals.
Satisfactory: Just enough, sufficient, fine or “sure.”
Good: It’s good.
Very Good: Better than most but not exceptional.
Exceptional: Unusually good, rare, outstanding.
We love looking at new things, so if you want us to evaluate something you have seen or made, feel free to get in touch at firstname.lastname@example.org, and be sure to sign up for the quarterly Thought Merchants email to get new observations delivered right to you.