The Loyalist splash page.

The Loyalist Splash Page Design

We started working with The Loyalist a few months ago to help them create a new platform to manage Shopify stores. Those designs are underway but won't be public for a while, so here is a fun little design snack that came out last week - a brand splash page!

The Loyalist does most of their business through conversations and outreach rather than a marketing website with conversion metrics. That doesn't mean that you can have a very old looking or out of date splash page for interested parties. We took a week, worked with existing imagery the client shot previously, and pulled together a cohesive professional image for their splash page.

We implemented the page in Webflow. Webflow makes it very convenient for the client to make copy changes quickly while providing enough power to execute any design I dream up. An excellent outcome for a splash page that gets slightly over 1,000 visitors a month.

splash page design iterations
A look into the design iterations in Figma.


Sep 2, 2020


Steve Berry

What's going on here?

Design happens everywhere. We look at it and give you our critique.

By thinking critically about the design that exists around us - evaluating what works, what doesn’t and why - we can apply new perspectives and rigor to our work designing applications and systems and communicate more effectively through design.

Our observations range from big corporate rebrands to local business street fliers. With each, we’ve taken the time to break down the designs and offer our point of view via a ranking system modeled after the Robert Parker wine rating system.

The Rating System

Unsatisfactory: Does not achieve design or communication goals.
Satisfactory: Just enough, sufficient, fine or “sure.”
Good: It’s good.
Very Good: Better than most but not exceptional.
Exceptional: Unusually good, rare, outstanding.

Send something our way!

We love looking at new things, so if you want us to evaluate something you have seen or made, feel free to get in touch at, and be sure to sign up for the quarterly Thought Merchants email to get new observations delivered right to you.

Keep Looking