During the darkest days of the quarantine, we decided to bring a smile to everyone's face. I was recovering from serious ankle surgery and was still in a cast. The world was figuring out how to approach the new reality that was descending in front of our eyes. I took inspiration from the London artist, Anthony Burrill's piece: "The Shines Here Every Day" poster and laid it out on the ground in chalk at scale.
Apr 24, 2020
By thinking critically about the design that exists around us - evaluating what works, what doesn’t and why - we can apply new perspectives and rigor to our work designing applications and systems and communicate more effectively through design.
Our observations range from big corporate rebrands to local business street fliers. With each, we’ve taken the time to break down the designs and offer our point of view via a ranking system modeled after the Robert Parker wine rating system.
Unsatisfactory: Does not achieve design or communication goals.
Satisfactory: Just enough, sufficient, fine or “sure.”
Good: It’s good.
Very Good: Better than most but not exceptional.
Exceptional: Unusually good, rare, outstanding.
We love looking at new things, so if you want us to evaluate something you have seen or made, feel free to get in touch at email@example.com, and be sure to sign up for the quarterly Thought Merchants email to get new observations delivered right to you.