This past weekend ZJs Boarding House closed after 33 years. The absolute favorite of local surfers. It was sad, and now Ocean Park Santa Monica has no surf shop on Main St. It feels like a crime!
I designed a fun yet simple poster to engage and celebrate with the formidable line queuing outside (COVID protocol). The concept is to provide plenty of beautiful open space for customers to sign their name and write something beautiful. I tied a Sharpie on a string next to the poster and encouraged everyone to write something.
I love creating art that makes myself and others smile.
Aug 17, 2020
By thinking critically about the design that exists around us - evaluating what works, what doesn’t and why - we can apply new perspectives and rigor to our work designing applications and systems and communicate more effectively through design.
Our observations range from big corporate rebrands to local business street fliers. With each, we’ve taken the time to break down the designs and offer our point of view via a ranking system modeled after the Robert Parker wine rating system.
Unsatisfactory: Does not achieve design or communication goals.
Satisfactory: Just enough, sufficient, fine or “sure.”
Good: It’s good.
Very Good: Better than most but not exceptional.
Exceptional: Unusually good, rare, outstanding.
We love looking at new things, so if you want us to evaluate something you have seen or made, feel free to get in touch at firstname.lastname@example.org, and be sure to sign up for the quarterly Thought Merchants email to get new observations delivered right to you.