Work

9/11 @ 7:31am. 69 degrees. Smoky.

I woke up this morning unusually early for no particular reason. I walked to my office, made some coffee, and watched the sunrise in the smoke-filled atmosphere of Los Angeles.  I pulled out my camera, leaned against the front door frame to steady my hand, and captured the horror that is 2020. Amazingly simple yet accurate.

I only realized today is 9/11 while I was writing this.

9/11 @ 7:31am. 69 degrees. Smokey.
Shot on a Leica SL2 with APO-VARIO-ELMARIT-SL 90–280. Light editing.
The unedited photo out of the camera. Smoky sun.
The unedited photo out of the camera.

Published

Sep 11, 2020

Author

Steve Berry

What's going on here?

Design happens everywhere. We look at it and give you our critique.

By thinking critically about the design that exists around us - evaluating what works, what doesn’t and why - we can apply new perspectives and rigor to our work designing applications and systems and communicate more effectively through design.

Our observations range from big corporate rebrands to local business street fliers. With each, we’ve taken the time to break down the designs and offer our point of view via a ranking system modeled after the Robert Parker wine rating system.

The Rating System

Unsatisfactory: Does not achieve design or communication goals.
Satisfactory: Just enough, sufficient, fine or “sure.”
Good: It’s good.
Very Good: Better than most but not exceptional.
Exceptional: Unusually good, rare, outstanding.

Send something our way!

We love looking at new things, so if you want us to evaluate something you have seen or made, feel free to get in touch at observation@thoughtmerchants.com, and be sure to sign up for the quarterly Thought Merchants email to get new observations delivered right to you.

Keep Looking