You need to invent some fun when the entire region is locked down. The neighbors that live in the bungalows next to the studio decided to have a dress up dinner party, make Italian food, and then jump in front of the camera.
Bringing the red key light to the party. Let's make it moody!
Mar 7, 2021
By thinking critically about the design that exists around us - evaluating what works, what doesn’t and why - we can apply new perspectives and rigor to our work designing applications and systems and communicate more effectively through design.
Our observations range from big corporate rebrands to local business street fliers. With each, we’ve taken the time to break down the designs and offer our point of view via a ranking system modeled after the Robert Parker wine rating system.
Unsatisfactory: Does not achieve design or communication goals.
Satisfactory: Just enough, sufficient, fine or “sure.”
Good: It’s good.
Very Good: Better than most but not exceptional.
Exceptional: Unusually good, rare, outstanding.
We love looking at new things, so if you want us to evaluate something you have seen or made, feel free to get in touch at email@example.com, and be sure to sign up for the quarterly Thought Merchants email to get new observations delivered right to you.